Numerical Significance
I’m sure all of us have heard that Dale Earnhardt, Jr. is leaving the home stable of Dale Earnhardt, Inc. (DEI) to join Hendrick Motorsports (HMS) at the end of this Nascrap season. What amazes me is all the publicity that is circling the current status of his Budweiser sponsorship and who owns the rights to his number “8″ (sidebar, if he doesn’t get to take the number ‘8′ to HMS, it singlehandedly sabatoges a great nascrap shirt, which should be available soon).
In typical fashion, the nascrap way of doing things is to arbitrarily assign numbers to a team, with no rhyme, reason, or significance. This is in contrast to Formula 1, where the previous champion drives the #1 car, regardless of his team. His teammate then is issued #2, and it goes on with some written protocol from there that I will not claim to know every nuance of and I’m too lazy to research the answer.
Nascar has stepped in to say they “own” the numbers in an effort to end what will likely become a bidding war. They also face a big dilemna…will the fans pay hard-earned money to update their Jr. wardrobe and replace the ever popular window sticker’s should Jr. be issued a new digit? This is amongst all the backlash regarding the boring product, fixing races with unnecessary caustion flags, and increasing ticket prices.
Merchandising excutives are likely in favor of a different number because it translates to an abundance of easy targets that will need to update their wardrobe of Budweiser & tattered number “8″ t-shirts. Hell, they probably won’t even need to advertise…distribute product and sell!
Budweiser is also contracted with DEI through the end of the 2008 season. I’d like to find out who the rocket-scientist is that inked that deal at Anheuser-Busch. Lets sponsor a driver, one year past the end of his current contract with his current team. Never fear, I’m sure the lawyers will figure out how to get out of that deal, if they haven’t done so already.
There is no significance in the numbers, or the sponsors, so who cares what digit is on the car? Everyone forgets that Sr. drove a blue & yellow Ford Thunderbird, sponsored by Wrangler, with the number #15 on it. Sponsorships come and go, and so do insignificant numbers.
Either way, I’m buying stock in a razor blade company, because all those ‘necks out there will be scraping either a Budweiser or an “8″ sticker off their car, or possibly both. Maybe they should come out with an “8″ sticker with a halo and angel wings on either side…
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